Nonprofit Programming for Girls and Women in Tech – Program Branding

Consistent Brand Identity, Clear Message for Every Audience

This project highlights a collection of branded materials created for a nonprofit that supports girls and women in tech. Throughout the year, the organization hosts several programs, each designed for different age groups and skill levels.

Even though each program was unique, the branding followed one clear set of visual rules, also known as the client's brand guidelines. This helped every program feel like part of the same trusted organization, no matter who it was for.

By keeping the designs consistent while still tailoring them to each audience, the branding made a big impact. People could instantly recognize the programs, trust the organization, and feel connected to its mission. This work shows how good branding doesn’t just catch the eye, it builds a stronger brand people remember and believe in.